Company News & Investment
Clear Decisions Secures Pre-Seed Funding from SFC Capital
30 Jan 2025
Clear Decisions Secures Pre-Seed Investment to Revolutionise Data Centre Compliance & Sustainability
London, UK – 30.01.2025 – Clear Decisions, an AI-driven compliance and sustainability platform for data centres, has successfully closed its pre-seed funding round, led by investment firm SFC Capital. This milestone accelerates the company’s mission to transform how data centres manage compliance, sustainability, and operational efficiency.
As Clear Decisions scales, it remains open to additional strategic investors who share its vision for a more sustainable digital infrastructure.
Building a Future of Trust and Transparency
At the heart of Clear Decisions is a bold vision: to build sustainable digital infrastructure that empowers humanity’s future. By providing aggregated, validated data, the company helps organisations make informed, impactful decisions—turning regulatory complexity into strategic advantage.
A Major Milestone
"Closing this pre-seed round with SFC Capital is a crucial step toward transforming the data centre industry," said Maximilian Weidl, CEO of Clear Decisions. "SFC Capital’s investment affirms the strength of our vision and technology."
Ed Stevenson, SFC Capital, echoed this confidence:
"We see immense potential in Clear Decisions and are excited to support their journey. Their commitment to sustainable growth and operational excellence is exactly what the future of digital infrastructure needs."
A Visionary Founding Team
Clear Decisions is led by a team of industry experts:
Maximilian Weidl, CEO – The momentum builder, driving customer success and market leadership. “This round is a testament to our team’s passion for revolutionising data centre operations. It’s not just about data—it’s about creating trust in data.”
Louisa Cilenti, CLO – A leading cleantech lawyer, ensuring compliance and sustainability are at the core of the company’s strategy. Her expertise strengthens Clear Decisions’ trust and transparency credentials.
Valentin Weidl, CTO – A former AWS strategist, translating complex data challenges into AI-powered compliance solutions that drive business growth.
Addressing the Industry’s Most Pressing Challenges
Data centres are under increasing scrutiny due to their surging energy and water consumption. Compliance and sustainability are no longer optional—they are business imperatives. Clear Decisions helps data centre operators navigate this landscape by transforming fragmented operational data into actionable sustainability and compliance intelligence.
Scaling for Impact
With this funding, Clear Decisions will expand its AI-driven platform capabilities, supporting data centres in achieving unparalleled efficiency, compliance, and sustainability.
The investment follows Clear Decisions’ completion of the AI Forge incubator program and strengthens its foundation for future partnerships and rapid scaling. It also enabled the company to pioneer a 100% AI-generated brand strategy and corporate identity, developed in collaboration with UK brand strategist Katrien Grobler and AI-powered SaaS startup AI KAT (also backed by SFC Capital).
Looking Ahead
"This investment cements Clear Decisions as a leader in compliance and sustainability for digital infrastructure," said Max Weidl. "We’re building something that doesn’t just solve problems—it shapes the future of the industry."
For more information, visit www.clear-decisions.com or contact max@clear-decisions.com.
About Clear Decisions
Clear Decisions is an AI-powered compliance and sustainability platform, redefining how data centres operate. By transforming regulatory challenges into strategic growth opportunities, Clear Decisions empowers data centres to lead in sustainability, transparency, and operational excellence.
About SFC Capital
SFC Capital is one of the UK’s leading early-stage investors, backing companies with transformative market potential. With a portfolio of 500+ startups, SFC Capital provides the capital and expertise to drive significant growth and global impact.