Welcome

Our core mission is to help data centres achieve operational excellence and sustainability leadership by simplifying compliance, centralising insights and turning complexity into growth opportunities through AI-driven innovation.

We collect data from users and customers to help us provide the strongest product and service offerings to our users and customers.

We value the trust our users and customers place in us when they give us access to their Personal Data. 

Introduction

This privacy policy ("Policy") describes how The Clear Decisions Company Ltd (“Clear Decisions”, “we”, “us”, or “our”) manages your personal data in connection with your use of and access to the Clear Decisions website www.clear-decisions.com and related applications, services, software and interactions with us on the phone or in person (the "Clear Decisions Platform"). Together with our Terms of Use and Cookie Policy, this Policy sets out terms applicable when using the Clear Decisions Platform.

The Clear Decisions Company Ltd is registered in United Kingdom, with a registered address at 1, 85 Petersham Road, TW10 6UT, Richmond. Clear Decisions is the data controller responsible for your personal data. The terms "you," "your," and "yours" refer to any user of the Clear Decisions Platform, including:

•           Data Centre Managers, Operations Directors, Sustainability Officers seeking compliance, energy efficiency and sustainability insights.

•           Organisations seeking comprehensive compliance management and legislative digital twin solutions.

•           Visitors to the Clear Decisions Platform.

We are committed to protecting your data and your right to privacy. This Policy explains what data we collect, how we use it, and your rights. Our goal is to support your journey to compliance and sustainability as transparently as possible.

1. Definitions

•           “Subscriber”: The organisation subscribing to Clear Decisions’ services by accepting the Terms of Service or entering into an agreement for our services.

•           “Controller”: The entity, either natural or legal, that determines the purpose and means of processing personal data.

•           “Processor”: Any entity processing data on behalf of the Controller.

•           “End-User(s)”: Any individual user accessing Clear Decisions on behalf of a Subscriber.

•           “Personal Data”: Information related to an identifiable person, such as a name, identification number, or data specific to an individual’s physical, economic, or social identity. It can include information about how you engage with the Clear Decisions Platform such as device information or IP address.

2. Our Approach to Data Protection

•           We handle your data responsibly, securing it and ensuring compliance with applicable privacy laws.

•           We never sell your data to third parties.

•           Our communication on data collection, usage, and your rights is clear and proactive.

•           We offer tools for you to access, control, and manage your data.

3. Data We Collect to Support Your Compliance and Sustainability Goals

Clear Decisions collects and uses different types of data to enhance your experience and provide insights for compliance. We collect:

•           Directly from You: Information you provide when downloading any materials on the Clear Decisions Platform, setting up or managing your account, or during compliance consultations with our team.

•           Third-Party Sources: Information from third-party software providers such as DCIM providers, or other relevant data centre software and hardware providers.

•           Public Sources: Information available through public records, regulatory filings, or certifications related to compliance and sustainability.

Additionally, we collect data about your interactions with the Clear Decisions Platform, such as areas you visit and services accessed. This information helps us optimise your experience and enhance our compliance solutions.

4. How We Use and Share Your Data

The purposes for collecting and using your data include:

•           Account Setup: Creating and managing user accounts.

•           Compliance Services: Providing compliance insights, tailoring recommendations, and optimising your use of the Clear Decisions Platform.

•           Customer Support: Assisting with inquiries and resolving issues.

•           Improvement of Services: Enhancing the functionality of the Clear Decisions Platform and developing new features.

·      Facilitating payments: To check credit, effect payment, and service your account.

Clear Decisions may share your data with trusted partners and third parties as follows:

•           Service Providers: Partners who help with infrastructure, data analytics, and cloud services, ensuring the Clear Decisions Platform operates effectively.

•           Partner Organisations: With your consent, we may share data with partners in the compliance and sustainability sector.

•           Government or Regulatory Bodies: Where required by law, we may disclose data to meet regulatory obligations or respond to inquiries.

Clear Decisions does not share or sell your data to unauthorised third parties.

5. International Data Transfers

Clear Decisions primarily processes data in the EU, ensuring compliance with GDPR and other privacy regulations. For data transfers outside the EEA, we use Standard Contractual Clauses (SCCs) or equivalent measures to maintain a high level of data protection.

If you are a resident of the EEA or UK, we ensure that any international data transfers offer adequate protection by adopting EU-approved contractual safeguards or obtaining your consent when necessary.

6. Data Retention Policy

Clear Decisions retains personal data only as long as necessary to meet business, legal, and compliance needs, including:

o          Business Requirements: For the duration of service agreements or as required to support business operations and customer relationships.

o          Legal Obligations: For any required period to comply with regulatory and audit requirements.

o          Dispute Resolution: If relevant, for defence or pursuit of legal claims.

Where retention is no longer necessary, Clear Decisions will either delete or anonymise data, or, if not technically possible, securely store it and restrict further processing until deletion is feasible.

7. Your Rights and How to Exercise Them

Under the GDPR and CCPA, you have the following rights regarding your data:

1.         Right to Access: Request access to and a copy of your data.

2.         Right to Rectification: Request corrections if your data is inaccurate.

3.         Right to Erasure: Request deletion of data that is no longer necessary.

4.         Right to Restrict Processing: Request limited processing in specific cases.

5.         Right to Data Portability: Request a transferable copy of your data.

6.         Right to Object: Oppose processing activities, including direct marketing.

7.         Automated Decision-Making Rights: Request transparency and human review of automated decision-making processes.

8.         Withdraw Consent: Withdraw consent at any time; prior processing remains lawful.

For California residents under the CCPA, additional rights include opting out of data sharing and sales. Contact us at business@clear-decisions.com to exercise any of these rights. We typically respond within one month and may request identity verification for security purposes.

8. Privacy of Children

Clear Decisions does not knowingly collect data from individuals under 18 years of age. If you believe your child’s data has been improperly provided to us, please contact us at business@clear-decisions.com.

9. Third-Party Links

The Clear Decisions Platform may contain links to external websites. We are not responsible for the privacy practices of these sites, and we recommend reviewing their privacy policies to understand how they handle your data.

10. Data Security for Compliance and Peace of Mind

We implement security measures appropriate to the sensitivity of the data processed:

o          Secure Servers: Data is stored on servers with restricted access and security controls.

o          Access Management: Access to data is limited to authorised personnel.

o          Routine Security Reviews: Our security practices and systems are regularly reviewed and updated.

If you have questions about how your data is secured, please contact us at business@clear-decisions.com.

11. Opt-out of Clear Decisions Communications

If you wish to opt out of marketing emails, you may do so by clicking “unsubscribe” (or an equivalent action) within the email.

12. Complaints

If you have concerns about how Clear Decisions is processing your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office, the UK supervisory authority for data protection issues. You can contact the ICO at:

Information Commissioner’s Office (ICO) Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF.

Telephone: 0303 123 1113

We would, however, appreciate the chance to address your concerns directly, so please contact us first at business@clear-decisions.com.

13. Changes to Our Privacy Policy

Clear Decisions may update this Policy as needed to reflect regulatory changes or operational updates. Significant changes will be communicated via email or a notice on our website.

Last updated: 20.02.2025